Logo explorations © Edit by Ada Napiorkowski, Strichpunkt Design

Wm motor

WM Motor (Weltmeister) is a Chinese EV and e-mobility company. At Strichpunkt Design we developed a whole new corporate identity for them, collaborating across Berlin, Stuttgart, and Shanghai. With only 12 months from the initial concepts to full implementation, we created an award-winning brand experience, complete with an animated logo and bilingual Brand Portal.

CLIENT
Strichpunkt Design for Weltmeister 威马汽

PROJECT DESIGN
Sok Mun Wunder, Vera Wienken, James West

ART DIRECTION
Eva Koch, Johannes Ritzel

DESIGN
Jessica Chau, Ada Napiorkowski, Julia Geisendorf, Lukas Pfeifer, Matthias Weißenböck, Michael Ingino, Richard Bruskowski, Stephanie Braun

MOTION DESIGN
Ada Napiorkowski, Markus Riedle

PROJECT SCOPE

  • Development of brand identity, complete with an animated logo, ready to be used across all digital platforms,

  • Bilingual Brand Portal,

  • TV: Production of dedicated end cards, explainers and promotional videos,

  • POS: sonic logo and fragrance,

  • Development and production of branded animated sticker packs.

responsibilities

  • Design, execution and delivery of animated assets,

  • Video editing,

  • UI Design,

  • Development of Motion Design brand guidelines,

  • PR and Editorial Design: web case for Strichpunkt Design, submissions for competitions, press kit.

Unit System Explainer © Animation and Edit by Ada Napiorkowski, Strichpunkt Design