MA Xiao Wei

In 2018, Weltmeister (威马汽) commissioned us to bring some playful vibes to WeChat with a bespoke sticker set. Introducing, Ma Xiao Wei (Little Weltmeister), a minimal noodle-shaped character inspired by the brand’s visual language. Debuting at the Beijing Auto Show 2018, these lively stickers quickly became a hit with Weltmeister's target audience.

Riding on the success of the first sticker pack, we were later commissioned for two more editions, as well as custom character animations for Weltmeister’s SuperApp.

CLIENT
Strichpunkt Design for Weltmeister (威马汽)

PROJECT DESIGN
Vera Wienken, James West

ART DIRECTION
Ada Napiorkowski, Jessica Chau

CHARACTER DESIGN
Ada Napiorkowski

MOTION DESIGN
Ada Napiorkowski, Matthias Weißenböck

responsibilities

  • Concept, Character Design and Animation,

  • WeChat stickers - file delivery,

  • Dedicated style guide,

  • Video editing,

  • PR and Editorial Design: submissions for competitions, press kit.

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