The making of Adui © Animation and edit by Ada Napiorkowski, Strichpunkt Design
AUDI KIDS
Meet ADUI, the cheerful robot keeping children entertained in the typically dull environments of car sales and service. Our task was to develop and standardise Audi’s mascot for production, including digital use cases, POS and merchandise. The project entailed the design of digital sticker packs, videos, environments as well as a dedicated character style guide.
CLIENT
Strichpunkt Design for Audi
PROJECT DESIGN
Alexander Schach
ART DIRECTION
Tanja Freundenthaler
DESIGN
Ada Napiorkowski
ILLUSTRATION
Jian Shen, Theresa Vießmann
MOTION DESIGN
Ada Napiorkowski
RESPONSIBILITIES
Character rigging and animation,
Video editing,
Motion Design - supervision,
Character style guide.